Ada Derana

Description:

In the highly competitive news broadcasting space, Derana has built probably the most unbiased and comprehensive news property on offer “Ada Derana” – with a news team of 100 people geared to deliver the most accurate and timely information. Ada Derana aims to be the number one News brand among Sri Lankans in terms of loyalty by reaching them through every possible opportunity.

In late 2007, Ada Derana entered into a partnership with Dialog Telekom, the largest mobile phone operator in Sri Lanka, to send breaking news alerts to all Dialog mobile subscribers as Short Text Messages (SMS). Currently, instant news alerts can be obtained through all the leading operators.

Ada Derana had its beginnings as the conventional television news bulletin aired on TV Derana. Operating in a cluttered market and a challenging political environment, the Ada Derana news brand was honed to represent brand values of reliability, speed and accessibility. Ada Derana is characterised by its speed of news delivery and accessibility via multiple trilingual channels such as television, radio, web, instant SMS alerts, IVR, video alerts and social media such as Facebook, Twitter and YouTube. In most of these forms, Ada Derana is available on a multilingual platform providing greater accessibility to consumers both in Sri Lanka and across the world. The style of the news property has been customised to suit each of the delivery media, taking note of the nature of consumption.

Ada Derana and all other Derana Media companies are owned by Sri Lankan Sinhala Businessman Dilith Jayaweera